You may have a niche marketing website that just isnít producing sales for you at the rate at which you had hoped it wouldÖ..or maybe it isnít producing any income for you at all or it could be that you havenít actually figured out that what you are selling is, in fact, a niche market product. You might need to do a little Ďtweakingí and modify your strategies somewhat to get the site performing better. There really are some things that you can do to improve your existing product.

Step #1:  Bill Cosby, the famous entertainer, once said, "I donít know what the secret of success is, but I know the secret of failure and that was trying to please everybody." He was right. You canít please everybody and you canít sell to everybody either. Itís possible that you may simply need to narrow you market, identify you product as a niche marketing product and advertise it accordingly.

Step #2: To improve your existing product you have likely overlooked the most obvious solution of all. You could simply ask your customers what they think. They are, after all, the end users of the product or service that you are selling. There is nobody that knows how a product can be improved better than the people who are using the product.

Step #3: Analyze the competition. Take the time and put forth the effort to look at the product or service that your competitors are offering. Identify their strengths and weaknesses.  Find out what your competition canít, wonít or doesnít really like to do and set about doing those very things yourself.

Step #4: Are you selling your product at the right price? Pricing a product too low makes people think it wonít be any good, pricing too high will discourage them from buying it.

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